The Wicked is a brand spankin' new PR agency specialized in PR and media strategy for interior design and lifestyle, and promoting local young talents.
We hook you up with the channels you need, with the stories you are looking for. We provide made‐to‐measure solutions supported by extensive knowledge of all that is retail, fashion, trends and social media. We have chosen to represent a limited and carefully selected group of clients, yet deliver impressive results with a personal, strategic and in‐depth approach.
The Wicked was born from a wicked lady’s wild obsession with media in all its forms.
Saskia Neirinckx, socioholic and people person, can draw experience from past jobs as a shapeshifting art director gone press agent. Past jobs have included graphics, photography, copywriting and art direction for various magazines, PR for brands such as Nudie, Theo, Martini, CAT, Dark, ONLY and Jack & Jones (as an employee of Sou'PR); the implementation of a new PR cell in the Belgian Bestseller office (home of Danish brands Vero Moda, ONLY, Jack & Jones and more), marketing management for Bestseller Belgium wholesale and retail, marketing and PR management for Kipling Benelux, and various PR strategy assignments.
Saskia also teaches Fashion Marketing at Karel de Grote Hogeschool in Antwerp.