The Wicked is an authority on culinary PR strategy. A brain for hire with years of culinary experience, built on a background in marketing and PR for international lifestyle brands, fashion and interior design, The Wicked brings a big network full of cross pollination opportunities.

  • The Wicked - not just PR.

    The Wicked is so much more than only PR. This Antwerp based agency is the brain child of PR strategist and trend consultant Saskia Neirinckx. The Wicked specializes in PR, concept work and social media with a heavy focus on hospitality. A background in marketing and PR for international lifestyle brands, fashion and interior design makes for a big network full of cross pollination opportunities. We promote local talents where we can. We hook you up with the channels you need, with the stories you are looking for. We provide made-to-measure solutions supported by extensive knowledge of all that is retail, fashion, trends, social media and the constantly shape-shifting media landscape. We've been around for a while.

  • Small but razor sharp.

    Press releases, culinary matchmaking, inspiring brainstorms, press conferences, bloggers events, product mailings, content creation, hugging influentials, parties, art shows, getting shit done and general ass-kicking are but a few of the things our team can do. Ask us for more.

  • Consultancy sprints and strategy

    Let us take care of your PR strategy and give you a clear vision of what the possibilities of your brand are. Help you define your PR briefing - smoothly coordinated with your marketing, social media and e-com strategy. We'll never sell you an influencer campaign just because you heard it's the current hype. We will maximize your possibilities with smart ideas, using your full potential and with clear goals in mind. 
    You can even book a brainstorm session without any further obligation for PR work!

  • Tailor made service, from brands to fast casual and fine dining.

    We only work in tailor made programs for you, so we can custom build exactly what you need.

  • We're food nerds. Would you like a trend trip with your custom trend report?

    We develop custom food trend reports for brands and agencies.

    If you want to experience it live, you can join on a food trend hunt to London. For food professionals who need to tap into our knowledge of all that's happening and about to happen: you should join us for an eye opening food tour and trend report. 

  • Personal branding

    How do you want people to see you? And how are they seeing you right now? Working on your personal branding may just be your best first step to really put you on the map.

Get in touch.